Trust and a good online reputation are interconnected. They go hand in hand. Because if you have a good online reputation and customers trust you, others will follow. And if you have a good online reputation, one bad review will not be a problem. Especially when you can provide the customer with a fair deal.
If you want to earn money as a business owner, you will need to convince your customers that they can trust you. Because only if they trust you, they will buy your products or services. Only when they trust you, they will hand over their money.
Trust takes some time to build. And so does building an online reputation.
If you have a physical shop with physical products, building trust involves making sure that the quality of your product is good and consistent. Just think of your favorite coffee shop. You go there because they have good coffee, because it’s on the way to the office and because they know your name and what you order.
Trust is even more important online
Online, trust is even more important. The basic concept works the same. But the major difference is that your customers cannot see you. So, you will need to do more to convince your customers that you can be trusted.
Trust is also the basis of your reputation with your employees. If they trust you, they will recommend you to their friends.
Trust means less risk
Finally, trust will lead to less risk to your company if something goes really wrong. Because then, your customers and employees will trust you to find a solution. And they will accept that sometimes, this takes a bit longer. This applies especially online, but also for physical stores.
If you want to learn more about how you can improve your online reputation, I encourage you to follow this blog and explore the rest of this website.